Super Bowl LIX will feature Kendrick Lamar’s halftime performance, which is expected to significantly boost his album sales and streaming views despite no payment from the NFL. Past performers like Justin Timberlake and Rihanna experienced dramatic increases in their sales. There is speculation around Lamar’s track “Not Like Us” due to an ongoing lawsuit with Drake.
NFL Super Bowl 2025: How this year’s Halftime show can boost Lamar’s career
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