Shoppers favored mobile phones and electronics in the initial week of online festive sales, with platforms like Amazon and Flipkart achieving over Rs 54,500 crore in sales, a 26% increase year-on-year. High-end smartphones, including iPhone 15 and Samsung’s Galaxy S23 FE, were popular. Premium consumer durables also saw significant demand, especially via EMI purchases in smaller cities.
Mobiles, smart appliances top festive e-shopping list
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