Oxford’s word of the year for 2024 is ‘brain rot’, highlighting concerns over excessive social media use and low-quality content. With over 37,000 votes, it reflects fears of declining mental capacity from trivial online material. The term, originating in 1854, gained popularity among Gen Z and Gen Alpha. Other shortlisted terms included ‘demure’, ‘dynamic pricing’, and ‘slop’.
Oxford’s word of the year is ‘brain rot’. What it means
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