India’s Olympics stars Neeraj Chopra and Manu Bhaker saw significant increases in their brand values post their Paris successes. Chopra’s value rose 40-50%, with new deals underway across varied sectors. Bhaker’s endorsement fees surged 6-7 times, drawing major brand interest. Similarly, interest in athletes Sreejesh, Sen, and Babuta increased post their performances.
Post-Paris adrenaline rush: Neeraj, Manu strike gold with brand deals
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