Blinkit is piloting a program in Delhi NCR to deliver large items like luggage and appliances within 30 minutes. This move challenges traditional e-commerce platforms and aims to increase average order values. The company is testing a specialized fleet and may expand the program if successful. Competitor Swiggy Instamart is also exploring similar initiatives but focusing on kitchen appliances.
Blinkit’s ‘Large order fleet’ service may bring more bad news for Amazon, Flipkart
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