Consumer goods companies have focused on the growing middle class, emphasizing innovation and premium products. Brands like Dabur and Nestle targeted this segment to drive high-margin categories. Hindustan Unilever relaunched Vim and Ponds to match evolving trends. Increasing disposable incomes and e-commerce growth further spurred this trend as they redefined their marketing strategies.
Growth push: FMCG companies chase middle class
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