Home care products, including toilet cleaners, floor cleaning items, and mosquito repellents, saw a significant demand rise from 2015-23, influenced by the Swachh Bharat Mission. The initiative boosted consumption, with each category experiencing a two-to-three-fold increase in volumes. This surge also led to steady growth in the overall home care sector.
Home care products show 27% growth in 2015-23: Study
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