Ratan Tata’s purchase of Jaguar and Land Rover in 2008 signified a striking turnaround from being disparaged by Ford officials a decade earlier. Ford, on the verge of bankruptcy, viewed the $2.3 billion deal as salvation. Additionally, Tata unveiled the affordable Nano car, emphasizing his vision of providing reliable transportation for Indian families.
How Ford’s insult led Ratan Tata to buy Jaguar, Land Rover
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