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Is massy, action-packed films the formula for achieving box office success?

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Bollywood’s cinema trends have evolved over time, with action-packed massy films currently dominating box offices. Films like ‘Pushpa 2: The Rule’ and pan-India movies are highly popular. While OTT platforms and the COVID-19 pandemic have influenced audience preferences, genres like romance and comedy still have potential for success through innovative storytelling.

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