British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026. Aiming for a younger, wealthier clientele, Jaguar emphasizes luxury and originality, moving away from mass-market strategies to compete with Rolls-Royce and Bentley. The brand will unveil its first electric model at Miami Art Week in December 2024.
Jaguar’s new logo: A new era in the luxury electric vehicle market
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