Mahindra & Mahindra is renaming its electric SUV “BE6e” after IndiGo airlines’ parent company, Interglobe, objected to the use of “6E.” Mahindra plans to contest Interglobe’s objections in court, seeking brand rights for “BE 6e” while Interglobe seeks control over “6E.” Mahindra argues that “BE” represents its “born electric” platform and is distinct from IndiGo’s airline code.
Mahindra renames EV on IndiGo protest, to move court
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