Taylor Swift’s reign as Spotify’s most-streamed artist is impacting the NFL thanks to her relationship with Travis Kelce. The romance has drawn millions of new viewers to football, boosting Kelce’s profile and the league’s ratings. However, the increased attention adds pressure on Kelce to perform both on and off the field amidst Swift’s immense success.
What Taylor Swift’s Spotify wrapped win means for NFL and Travis Kelce
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